Melcher Daniel, Larrick Nancy - Printing and Promotion Handbook. How to Plan, Produce, and Use Printing Advertising, and Direct Mail. Second Edition.
New York - Toronto - London 1956. McGraw-Hill Book Company, Inc..
Format: 23,5x16 cm, stron: XI, [1], 438. Oprawa: oryginalna płótno, obwoluta.
Stan zachowania: obw. uszkodzona, poza tym stan bardzo dobry.

Ilustracje w tekście.
Zawiera rozdziały: How to Plan a Complete Campaign, How to Choose the Right Process and Printer, How to Plan and Produce Specific Printed Materials, The Major Printing Processes, Office Duplicating Processes, Use of Cuts and Plates, Setting Type, Typing, Hand-Lettering, Photography, Editing and Proofreading, Designing and Illustrating, Selecting Paper, Folding, Binding, and Finishing, How to Utilize Direct Mail Advertising, Postal and Shipping Information, Specialized Printing, Additional Information.